Cardmobili

CardMobili Enters Exciting Partnership with French Company, Moby Systems

CardMobili has recently made a strategic partnership with French mobile experts Moby Systems to help strengthen our product for our French users.

Much like our partnership with Cards Unlimited in the Netherlands, teaming up with an established company like Moby Systems will help us to extend our reach further and allow us to offer a better product to even more users. 

Moby Systems CEO Daniele Drahy said of the mutually beneficial partnership, “CardMobili’s smartphone loyalty apps and cloud-based services represent a perfect complement to our range, and we are excited by the opportunities this will create for us both.”

We at CardMobili are also excited to begin working with Moby Systems and look forward to creating the best possible service, not only for our friends in France, but for people across the globe.  Read more about this deal here and stay tuned for more exciting news coming next week!

CardMobili Team

Check-in apps may have a future in loyalty?

We've recently talked about check-in apps like Foursquare and Gowalla, and how brands were leveraging them to connect with their consumers.

We've then asked visitors to our blog and Facebook page "Have you ever joined a brand reward scheme through a check-in app as Gowalla or Foursquare?". Our results show that a vast majority (70%) does not use these apps. However, for the remaining 30%, either they are already using location based applications to enjoy offers from brands (13%), or they are interested in doing so (16%). Therefore, consumers using these apps appear to be willing to also engage brands in the mobile channel through these special way!

 

The main challenge for brands is, once more, to target the right consumers with the right message. Mobile offers a wide range of possibilities to engage consumers on the go - either through SMS, apps, location-based apps, and many more!

Cardmobili. Simplify the world. Simplify your life.

Check-in loyalty - are you checking-in to your favorite brand?

In the last few months, check-in services like Gowalla, Foursquare, Whrrl and many others gained more and more public awareness. Recently, Facebook also tapped into location base services with Facebook Places. Trying to keep up with consumers’ habits, many brands are currently tapping users of these services to drive store traffic, rewarding customers with a minimum number of check-ins with perks and offers, such as free Wi-Fi or a free coffee cup.

This kind of “check-in” loyalty brings new challenges to consumers' interaction with brands. For some consumers, these services raise privacy issues: by publishing the user location based on its GPS position, others (including brands) are now aware of that user location, which means that the customer can be identifying himself even before making a purchase. Many other users of these check-in services tend to consider these apps as a game, with the additional advantage of ending up winning perks from brands that have joined the bandwagon.

As a consumer, what do you think of this kind of loyalty-based rewards programs that take advantage of check-in services? Are you participating in one of them, or just using one of these check-in apps? Would you like your favorite loyalty programs and coupons to reach you this way? Vote on our newest poll, and share your thoughts – we look forward to reading your opinions!

Cardmobili. Simplify the world. Simplify your life.